Course objectives:
To enrich and deepen knowledge of marketing methods application on a strategic marketing level. To adopt particular marketing tools and the scope of marketing planning process within strategic decisions of the business.
On completion of this course students should be able to:
a) understand the process of marketing strategy development in connection with business strategy; its implementation and control processes
b) conduct marketing analysis of external and internal environment using different tools and methods
c) formulate marketing objectives based on evaluation of marketing environment of the company
d) develop appropriate marketing strategy from different points of view
e) discuss and critically evaluate strategic marketing processes